This paper introduces service delegation modeling framework based on the strategic actors concept of the i* framework. We argue that this modeling approach together with reasoning mechanisms offers a potentially more substantive approach to understand the nature of delegation behavior in the service setting. Furthermore, we hope that understanding the underlying assumptions and constructs through the use of the delegation modeling framework will not only inform analysts of a better design for delegation mechanisms, but also assist in the understanding of intricate situations in which different delegation scenarios appear. We present a content service delegation scenario as a proof-ofconcept example to illustrate the proposed approach.