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First International Conference on Semantics, Knowledge and Grid (SKG'05)
What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model
Beijing, China
November 27-November 29
ISBN: 0-7695-2534-2
ASCII Text
x 
 
Jae-Young Moon, Sang-Chul Lee, Nam-Hee Kim, Yung-Ho Suh, "What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model," Semantics, Knowledge and Grid, International Conference on, pp. 112, First International Conference on Semantics, Knowledge and Grid (SKG'05), 2005.
 
 
BibTex
x
 
@article{ 10.1109/SKG.2005.145,
author = {Jae-Young Moon and Sang-Chul Lee and Nam-Hee Kim and Yung-Ho Suh},
title = {What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model},
journal ={Semantics, Knowledge and Grid, International Conference on},
volume = {0},
year = {2005},
isbn = {0-7695-2534-2},
pages = {112},
doi = {http://doi.ieeecomputersociety.org/10.1109/SKG.2005.145},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Semantics, Knowledge and Grid, International Conference on
TI - What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model
SN - 0-7695-2534-2
SP
EP
A1 - Jae-Young Moon,
A1 - Sang-Chul Lee,
A1 - Nam-Hee Kim,
A1 - Yung-Ho Suh,
PY - 2005
KW - null
VL - 0
JA - Semantics, Knowledge and Grid, International Conference on
ER -
 
Jae-Young Moon, Kyung Hee University, South Korea
Sang-Chul Lee, Korea Christian University, Korea
Nam-Hee Kim, Korea Christian University, Korea
Yung-Ho Suh, Kyung Hee University, Sotuh Korea
To compete successfully in today?s global online game markets, a cross national analysis is becoming a more important issue. The purpose of this research is to identify if causalities among flow and customer loyalty are different between Korean and Japanese online games. To perform our research, we use Multigroup Structural Equation Model
Citation:
Jae-Young Moon, Sang-Chul Lee, Nam-Hee Kim, Yung-Ho Suh, "What is difference between Korean and Japanese Online Game Users: Analysis with a Multi-group Structural Model," skg, pp.112, First International Conference on Semantics, Knowledge and Grid (SKG'05), 2005
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