5th ACIS International Conference on Software Engineering Research, Management & Applications (SERA 2007) A Fuzzy AHP approach to evaluating e-commerce websites Haeundae Grand Hotel, Busan, South Korea August 20-August 22 ISBN: 0-7695-2867-8
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/SERA.2007.16
As e-commerce is playing a more and more important role in our daily life, there is no wonder that significant attention is being focused on the evaluation of e-commerce websites in recent years. In this paper, a fuzzy analytic hierarchy process (FAHP) approach is used to evaluating e-commerce websites, which can tolerate vagueness and uncertainty of judgment. Therefore, the insufficiency and imprecision problems associated with the conventional AHP can be solved. Hence, websites can be evaluated more reasonably. In the end, a case study is presented to make this approach more understandable for a decision-maker(s).
Index Terms:
E-commerce websites; evaluation; FAHP; conventional AHP
Citation:
Yi-wen Liu, Young-jik Kwon, Byeong-do Kang, "A Fuzzy AHP approach to evaluating e-commerce websites," sera, pp.114-124, 5th ACIS International Conference on Software Engineering Research, Management & Applications (SERA 2007), 2007 Usage of this product signifies your acceptance of the Terms of Use. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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