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14th IEEE International Requirements Engineering Conference (RE'06)
Minneapolis/St. Paul, Minnesota, USA
September 11-September 15
ISBN: 0-7695-2555-5
ASCII Text
x 
 
Christof Ebert, Sjaak Brinkkemper, "Have You Spoken to Your Product Manager Recently?," Requirements Engineering, IEEE International Conference on, pp. 329, 14th IEEE International Requirements Engineering Conference (RE'06), 2006.
 
 
BibTex
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@article{ 10.1109/RE.2006.29,
author = {Christof Ebert and Sjaak Brinkkemper},
title = {Have You Spoken to Your Product Manager Recently?},
journal ={Requirements Engineering, IEEE International Conference on},
volume = {0},
year = {2006},
issn = {1090-705X},
pages = {329},
doi = {http://doi.ieeecomputersociety.org/10.1109/RE.2006.29},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Requirements Engineering, IEEE International Conference on
TI - Have You Spoken to Your Product Manager Recently?
SN - 1090-705X
SP
EP
A1 - Christof Ebert,
A1 - Sjaak Brinkkemper,
PY - 2006
KW - null
VL - 0
JA - Requirements Engineering, IEEE International Conference on
ER -
 
Christof Ebert, Alcatel
Sjaak Brinkkemper, Utrecht University
In today?s competitive markets it is of ut-most importance to have winning products. The success of any product depends on skill-full and competent product managers. He acts as a business-owner in the small. Product management is the discipline and role, which governs a product (or solution or service) from its inception to the market/customer delivery in order to generate biggest possible value to the business. The product manager is a "mini CEO" representing the enterprise or business unit in strategy definition and operational exe-cution. The product manager aims at having the right product mix and selecting the right projects to implement a given strategy. He evaluates his products or product releases with respect to their overall contribution to busi-ness success. He makes use of the product life cycle to revisit assumptions and implement decisions.
Citation:
Christof Ebert, Sjaak Brinkkemper, "Have You Spoken to Your Product Manager Recently?," re, pp.329, 14th IEEE International Requirements Engineering Conference (RE'06), 2006
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