The underlying paper describes a framework for the systematic and strategic planning of mobile broadband services, providing an industrial application and an impulse for further and future research on adoption and diffusion studies in the field of mobile broadband technology.

Elaborated conditions and characteristics of innovations, keyfindings of basic theoretical approaches on adoption and diffusion studies and the critical review of advanced and recently developed modelling approaches are combined with the special characteristics of the telecommunication industry, to a two-level based framework describing factors of influence on adoption and diffusion of mobile broadband services.

The framework strength is in its detailed state-of-theart description of current industrial mobile broadband situation and the two-level - micro- and macro-level approach on adoption and diffusion research. The novelty of the framework is its potential exemplary appliance on Germany, Finland or other countries, extraction of key-patterns in this highly competitive business field, highly consumer-oriented approach and its advanced scopes and recommendations for mobile broadband service development units.