A Mathematical Trust Model in E-Commerce

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2007 International Conference on Multimedia and Ubiquitous Engineering (MUE'07)

Seoul, Korea

April 26-April 28

ISBN: 0-7695-2777-9

	ASCII Text	x
	Wang Ping, Qiu Jing, "A Mathematical Trust Model in E-Commerce," Multimedia and Ubiquitous Engineering, International Conference on, pp. 644-649, 2007 International Conference on Multimedia and Ubiquitous Engineering (MUE'07), 2007.

	BibTex	x
	@article{ 10.1109/MUE.2007.20, author = {Wang Ping and Qiu Jing}, title = {A Mathematical Trust Model in E-Commerce}, journal ={Multimedia and Ubiquitous Engineering, International Conference on}, volume = {0}, year = {2007}, isbn = {0-7695-2777-9}, pages = {644-649}, doi = {http://doi.ieeecomputersociety.org/10.1109/MUE.2007.20}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Multimedia and Ubiquitous Engineering, International Conference on TI - A Mathematical Trust Model in E-Commerce SN - 0-7695-2777-9 SP644 EP649 A1 - Wang Ping, A1 - Qiu Jing, PY - 2007 KW - null VL - 0 JA - Multimedia and Ubiquitous Engineering, International Conference on ER -

Wang Ping, Southwest University

Qiu Jing, Southwest University

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MUE.2007.20

Trust is a fundamental issue in multi-agent systems, especially when they are applied in E-Commerce. The computational models of trust play an important role in determining who and how to interact in open and dynamic environments. To this end, a computational trust model is proposed in which agents can autonomously deal with the biased information and identify trust belief with aging factor in multi-agent systems.

Citation:

Wang Ping, Qiu Jing, "A Mathematical Trust Model in E-Commerce," mue, pp.644-649, 2007 International Conference on Multimedia and Ubiquitous Engineering (MUE'07), 2007

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