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2007 International Conference on Multimedia and Ubiquitous Engineering (MUE'07)
A Mathematical Trust Model in E-Commerce
Seoul, Korea
April 26-April 28
ISBN: 0-7695-2777-9
Wang Ping, Southwest University
Qiu Jing, Southwest University
Trust is a fundamental issue in multi-agent systems, especially when they are applied in E-Commerce. The computational models of trust play an important role in determining who and how to interact in open and dynamic environments. To this end, a computational trust model is proposed in which agents can autonomously deal with the biased information and identify trust belief with aging factor in multi-agent systems.
Citation:
Wang Ping, Qiu Jing, "A Mathematical Trust Model in E-Commerce," mue, pp.644-649, 2007 International Conference on Multimedia and Ubiquitous Engineering (MUE'07), 2007
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