This paper introduces the education-oriented collaboration model between LG Electronics and Handong Global University in the form of custom-tailored curricullam - embedded multimedia system track. New curriculum was developed based on the analysis of the current curriculum with the survey results of industry demands for the engineering graduates, LGE's business direction and comprehensive on-site feedback. Previous curriculum was reshaped by revision of the course contents to incorporate the new track and addition of the custom-tailored specialized courses to suit the needs of LGE. Various program such as internship and industry scholarship were provided to promote the effectiveness of collaboration. It was mutually recognized that this collaboration model is a good example of win-win strategy between university and industry.