Within the last few years audio and video have become standard data types in the business world alongside conventional text, numeric, and coded data. Because digital media is becoming acknowledged as a standard data type, it will become the medium not only for personal communications, but also for business-to-employee, business-to-business, and business-to-consumer applications.
Citation:
Chitra Dorai, Martin Kienzle, "Challenges of Business Media," IEEE MultiMedia, vol. 11, no. 4, pp. 18-21, Oct. 2004, doi:10.1109/MMUL.2004.22