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The High Cost of a Cheap Lesson
January/February 2007 (vol. 27 no. 1)
pp. 7, 132-133
ASCII Text
x 
 
Shane Greenstein, "The High Cost of a Cheap Lesson," IEEE Micro, vol. 27, no. 1, pp. 7, 132-133, January/February, 2007.
 
 
BibTex
x
 
@article{ 10.1109/MM.2007.25,
author = {Shane Greenstein},
title = {The High Cost of a Cheap Lesson},
journal ={IEEE Micro},
volume = {27},
number = {1},
issn = {0272-1732},
year = {2007},
pages = {7, 132-133},
doi = {http://doi.ieeecomputersociety.org/10.1109/MM.2007.25},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - IEEE Micro
TI - The High Cost of a Cheap Lesson
IS - 1
SN - 0272-1732
SP7, 132
EP133
EPD - 7, 132-133
A1 - Shane Greenstein,
PY - 2007
KW - economics
KW - market experimentation
KW - innovation
VL - 27
JA - IEEE Micro
ER -
 
Shane Greenstein, Kellogg Graduate School of Management
Some general business questions require information about idiosyncratic circumstances. In these cases, a firm must actually offer a service of product and observe what different customers will pay for. Call this a market experiment aimed at learning lessons. What happens as lessons spread to firms outside the one conducting the experiment? Commodifying and accumulating lessons must go hand in hand.
Index Terms:
economics, market experimentation, innovation
Citation:
Shane Greenstein, "The High Cost of a Cheap Lesson," IEEE Micro, vol. 27, no. 1, pp. 7, 132-133, Jan./Feb. 2007, doi:10.1109/MM.2007.25
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