Fuzzy Web Ad Selector Based on Web Usage Mining

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November/December 2003 (vol. 18 no. 6)

pp. 62-69

	ASCII Text	x
	Sung Min Bae, Sung Ho Ha, Sang Chan Park, "Fuzzy Web Ad Selector Based on Web Usage Mining," IEEE Intelligent Systems, vol. 18, no. 6, pp. 62-69, November/December, 2003.

	BibTex	x
	@article{ 10.1109/MIS.2003.1249171, author = {Sung Min Bae and Sung Ho Ha and Sang Chan Park}, title = {Fuzzy Web Ad Selector Based on Web Usage Mining}, journal ={IEEE Intelligent Systems}, volume = {18}, number = {6}, issn = {1541-1672}, year = {2003}, pages = {62-69}, doi = {http://doi.ieeecomputersociety.org/10.1109/MIS.2003.1249171}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - MGZN JO - IEEE Intelligent Systems TI - Fuzzy Web Ad Selector Based on Web Usage Mining IS - 6 SN - 1541-1672 SP62 EP69 EPD - 62-69 A1 - Sung Min Bae, A1 - Sung Ho Ha, A1 - Sang Chan Park, PY - 2003 KW - data mining KW - e-newspaper KW - fuzzy inference KW - fuzzy rules KW - Web advertising KW - Web usage mining VL - 18 JA - IEEE Intelligent Systems ER -

Sung Min Bae, Korea Advanced Institute of Science and Technology

Sung Ho Ha, Kyungpook National University

Sang Chan Park, Korea Advanced Institute of Science and Technology

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/MIS.2003.1249171

This Web ad selection system divides Web site customers with similar preferences into several segments through Web usage mining. It uses fuzzy rules, which express customer segments' surfing patterns and corresponding ads that advertising experts suggest. The system selects appropriate Web ads by fuzzy inference and forwards them to the target customer.

Index Terms:

data mining, e-newspaper, fuzzy inference, fuzzy rules, Web advertising, Web usage mining

Citation:

Sung Min Bae, Sung Ho Ha, Sang Chan Park, "Fuzzy Web Ad Selector Based on Web Usage Mining," IEEE Intelligent Systems, vol. 18, no. 6, pp. 62-69, Nov./Dec. 2003, doi:10.1109/MIS.2003.1249171

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