Advances in mobile communication technologies lead to a coalescence of location-based, multimedia services for user communities. However, easy development and maintenance of device-independent mobile services are still challenging. We have developed a service-oriented framework for mobile multimedia processing based on international standards like MPEG-7. Quality of mobile service experience is constantly monitored in framework. The scenario “Virtual Campfire” is used in the German excellence cluster UMIC (Ultra High-Speed Information and Communication) to demonstrate future mobile social software with real-time multimedia processing, semantic enrichment of multimedia materials by user communities and complex collaboration over the mobile we like storytelling on different mobile devices. Adaptive Web access, service calls and service monitoring are to be demonstrated as the prototype, which offers approaches to meeting the aforementioned challenges.