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7th International Conference on Mobile Data Management (MDM'06)
Nara, Japan
May 10-May 12
ISBN: 0-7695-2526-1
ASCII Text
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Prabhakar Raghavan, "The Changing Face of Web Search," Mobile Data Management, IEEE International Conference on, pp. 2, 7th International Conference on Mobile Data Management (MDM'06), 2006.
 
 
BibTex
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@article{ 10.1109/MDM.2006.148,
author = {Prabhakar Raghavan},
title = {The Changing Face of Web Search},
journal ={Mobile Data Management, IEEE International Conference on},
volume = {0},
year = {2006},
issn = {1551-6245},
pages = {2},
doi = {http://doi.ieeecomputersociety.org/10.1109/MDM.2006.148},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Mobile Data Management, IEEE International Conference on
TI - The Changing Face of Web Search
SN - 1551-6245
SP
EP
A1 - Prabhakar Raghavan,
PY - 2006
KW - null
VL - 0
JA - Mobile Data Management, IEEE International Conference on
ER -
 
Prabhakar Raghavan, Yahoo Research, USA
Web search has emerged from being a starting point for exploring the web, to being a proving ranking algorithms and large-scale distributed systems, to its current form in which it is a fast-growing advertising medium. This talk reviews the background of web search, the finally its emerging prospects and technical directions including ubiquitous access across mobile devices. Along the way, we also discuss challenges arising in using the web as an advertising medium.
Citation:
Prabhakar Raghavan, "The Changing Face of Web Search," mdm, pp.2, 7th International Conference on Mobile Data Management (MDM'06), 2006
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