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The Components and Impact of Sponsored Search
May 2009 (vol. 42 no. 5)
pp. 98-101
ASCII Text
x 
 
Bernard J. Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy, "The Components and Impact of Sponsored Search," Computer, vol. 42, no. 5, pp. 98-101, May, 2009.
 
 
BibTex
x
 
@article{ 10.1109/MC.2009.164,
author = {Bernard J. Jansen and Theresa B. Flaherty and Ricardo Baeza-Yates and Lee Hunter and Brendan Kitts and Jamie Murphy},
title = {The Components and Impact of Sponsored Search},
journal ={Computer},
volume = {42},
number = {5},
issn = {0018-9162},
year = {2009},
pages = {98-101},
doi = {http://doi.ieeecomputersociety.org/10.1109/MC.2009.164},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - Computer
TI - The Components and Impact of Sponsored Search
IS - 5
SN - 0018-9162
SP98
EP101
EPD - 98-101
A1 - Bernard J. Jansen,
A1 - Theresa B. Flaherty,
A1 - Ricardo Baeza-Yates,
A1 - Lee Hunter,
A1 - Brendan Kitts,
A1 - Jamie Murphy,
PY - 2009
KW - IT systems
KW - Sponsored search
KW - Information technology
VL - 42
JA - Computer
ER -
 
Bernard J. Jansen, Pennsylvania State University
Theresa B. Flaherty, James Madison University
Lee Hunter, Google
Brendan Kitts, Microsoft
Jamie Murphy, University of Western Australia
Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.
Index Terms:
IT systems, Sponsored search, Information technology
Citation:
Bernard J. Jansen, Theresa B. Flaherty, Ricardo Baeza-Yates, Lee Hunter, Brendan Kitts, Jamie Murphy, "The Components and Impact of Sponsored Search," Computer, vol. 42, no. 5, pp. 98-101, May 2009, doi:10.1109/MC.2009.164
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