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Sponsored Search: Is Money a Motivator for Providing Relevant Results?
August 2007 (vol. 40 no. 8)
pp. 52-57
ASCII Text
x 
 
Bernard J. Jansen, Amanda Spink, "Sponsored Search: Is Money a Motivator for Providing Relevant Results?," Computer, vol. 40, no. 8, pp. 52-57, August, 2007.
 
 
BibTex
x
 
@article{ 10.1109/MC.2007.290,
author = {Bernard J. Jansen and Amanda Spink},
title = {Sponsored Search: Is Money a Motivator for Providing Relevant Results?},
journal ={Computer},
volume = {40},
number = {8},
issn = {0018-9162},
year = {2007},
pages = {52-57},
doi = {http://doi.ieeecomputersociety.org/10.1109/MC.2007.290},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - Computer
TI - Sponsored Search: Is Money a Motivator for Providing Relevant Results?
IS - 8
SN - 0018-9162
SP52
EP57
EPD - 52-57
A1 - Bernard J. Jansen,
A1 - Amanda Spink,
PY - 2007
KW - search
KW - click-through rates
KW - sponsored search
VL - 40
JA - Computer
ER -
 
Bernard J. Jansen, The Pennsylvania state University
Amanda Spink, Queensland University of Technology
Analysis of data from a major metasearch engine reveals that sponsored-link click-through rates appear lower than previously reported. Combining sponsored and nonsponsored links in a single listing, while providing some benefits to users, does not appear to increase clicks on sponsored listings.
Index Terms:
search, click-through rates, sponsored search
Citation:
Bernard J. Jansen, Amanda Spink, "Sponsored Search: Is Money a Motivator for Providing Relevant Results?," Computer, vol. 40, no. 8, pp. 52-57, Aug. 2007, doi:10.1109/MC.2007.290
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