Click Fraud

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Click Fraud

July 2007 (vol. 40 no. 7)

pp. 85-86

	ASCII Text	x
	Bernard J. Jansen, "Click Fraud," Computer, vol. 40, no. 7, pp. 85-86, July, 2007.

	BibTex	x
	@article{ 10.1109/MC.2007.232, author = {Bernard J. Jansen}, title = {Click Fraud}, journal ={Computer}, volume = {40}, number = {7}, issn = {0018-9162}, year = {2007}, pages = {85-86}, doi = {http://doi.ieeecomputersociety.org/10.1109/MC.2007.232}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - MGZN JO - Computer TI - Click Fraud IS - 7 SN - 0018-9162 SP85 EP86 EPD - 85-86 A1 - Bernard J. Jansen, PY - 2007 KW - click fraud KW - Web technologies KW - sponsored search VL - 40 JA - Computer ER -

Bernard J. Jansen, The Pennsylvania State University

Unchecked, click fraud could undermine the sponsored search business model.

Index Terms:

click fraud, Web technologies, sponsored search

Citation:

Bernard J. Jansen, "Click Fraud," Computer, vol. 40, no. 7, pp. 85-86, July 2007, doi:10.1109/MC.2007.232

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