Benchmarketing aims to make the benchmark numbers as high as possible, regardless of whether they actually have any predictive power.
Citation:
Bob Colwell, "Benchmarketing Competition," Computer, vol. 36, no. 12, pp. 9-11, Dec. 2003, doi:10.1109/MC.2003.1250853 Usage of this product signifies your acceptance of the Terms of Use. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||