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Marketing the Monster: Advertising Computer Technology
April-June 1986 (vol. 8 no. 2)
pp. 127-143
ASCII Text
x 
 
William Aspray, Donald deB. Beaver, "Marketing the Monster: Advertising Computer Technology," IEEE Annals of the History of Computing, vol. 8, no. 2, pp. 127-143, April-June, 1986.
 
 
BibTex
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@article{ 10.1109/MAHC.1986.10038,
author = {William Aspray and Donald deB. Beaver},
title = {Marketing the Monster: Advertising Computer Technology},
journal ={IEEE Annals of the History of Computing},
volume = {8},
number = {2},
issn = {1058-6180},
year = {1986},
pages = {127-143},
doi = {http://doi.ieeecomputersociety.org/10.1109/MAHC.1986.10038},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - MGZN
JO - IEEE Annals of the History of Computing
TI - Marketing the Monster: Advertising Computer Technology
IS - 2
SN - 1058-6180
SP127
EP143
EPD - 127-143
A1 - William Aspray,
A1 - Donald deB. Beaver,
PY - 1986
VL - 8
JA - IEEE Annals of the History of Computing
ER -
 

Interpreting the rich and striking blend of technical, intellectual, economic, social, and cultural information in advertisements of computer technology reveals how popular understanding and perceptions of the meaning of computers changed between 1950 and 1980. The study's findings contribute to the historical understanding of the social diffusion of the technology in society; its methodology illustrates the historiographic strengths and weaknesses of using advertisements as historical documents.

Citation:
William Aspray, Donald deB. Beaver, "Marketing the Monster: Advertising Computer Technology," IEEE Annals of the History of Computing, vol. 8, no. 2, pp. 127-143, Apr.-June 1986, doi:10.1109/MAHC.1986.10038
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