The adoption of Wireless Sensor Networks (WSN) for wide area environmental monitoring is currently considered one of the most challenging application scenario for this emerging technology. The promise of an unmanaged, self-configuring and self-powered wireless infrastructure, with a continuously decreasing cost per unit, attracts the attention of both final users and system integrators, replacing previously deployed wired solutions and opening new business opportunities. This challenge might be afforded by resorting to a complete system level design to jointly address and optimize all the involved aspects. Besides, the design guide lines need to be inspired by the application requirements rather than technology driven. Following this approach, this paper presents an overall solution focusing both on node, network and remote user interface issues. The proposed platform in finally applied to to a realistic user defined scenario oriented to agro-food production phase monitoring within GoodFood Integrated Project. The results of the validation phase presented highlight remarkable advantages both in terms of cost and complexity reduction and experienced QoS enhancement as well and, consequently, validating the WSN technology adoption.