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Fourth Latin American Web Congress (LA-WEB'06)
What E-Grocery Customers really want: Personalised Personalisation
Cholula, Mexico
October 25-October 27
ISBN: 0-7695-2693-4
ASCII Text
x 
 
Dora Galvez-Cruz, Karen V. Renaud, "What E-Grocery Customers really want: Personalised Personalisation," Web Congress, Latin American, pp. 109-112, Fourth Latin American Web Congress (LA-WEB'06), 2006.
 
 
BibTex
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@article{ 10.1109/LA-WEB.2006.38,
author = {Dora Galvez-Cruz and Karen V. Renaud},
title = {What E-Grocery Customers really want: Personalised Personalisation},
journal ={Web Congress, Latin American},
volume = {0},
year = {2006},
isbn = {0-7695-2693-4},
pages = {109-112},
doi = {http://doi.ieeecomputersociety.org/10.1109/LA-WEB.2006.38},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Web Congress, Latin American
TI - What E-Grocery Customers really want: Personalised Personalisation
SN - 0-7695-2693-4
SP109
EP112
A1 - Dora Galvez-Cruz,
A1 - Karen V. Renaud,
PY - 2006
KW - null
VL - 0
JA - Web Congress, Latin American
ER -
 
Dora Galvez-Cruz, University of Glasgow, UK
Karen V. Renaud, University of Glasgow, UK
E-grocery is not as successful or as extensively used as other types of e-commerce. Why this is so is widely debated but there is, as yet, no consensus of opinion. One of the issues that may play a large role is personalisation. In order to determine users? personalisation preferences, we used a web-based questionnaire to assess e-grocery attitudes and needs. This paper presents the results of the questionnaire that shows how personalisation features are differently valued according to user demographics.
Citation:
Dora Galvez-Cruz, Karen V. Renaud, "What E-Grocery Customers really want: Personalised Personalisation," la-web, pp.109-112, Fourth Latin American Web Congress (LA-WEB'06), 2006
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