This paper discusses blogging - the last year?s phenomenon in Internet communications which has already settled worldwide and gains popularity in our country. The new technology proposes many of features and facilities for users; it tries to meet their never-ending requirements. This along with people?s need to share their thoughts is the main reason for this impressively fast widening and increasing usage of blogs. The growth of blogging in Bulgaria is discussed and compared to world trends. Blogging - this powerful and rapidly growing approach - has changed the use of Internet forever and seems that it will keep its impact on the digital society.