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11th International Conference Information Visualization (IV '07)
How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization
Zurich, Switzerland
July 04-July 06
ISBN: 0-7695-2900-3
ASCII Text
x 
 
Ralph Lengler, "How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization," Information Visualisation, International Conference on, pp. 382-394, 11th International Conference Information Visualization (IV '07), 2007.
 
 
BibTex
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@article{ 10.1109/IV.2007.66,
author = {Ralph Lengler},
title = {How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization},
journal ={Information Visualisation, International Conference on},
volume = {0},
year = {2007},
issn = {1550-6037},
pages = {382-394},
doi = {http://doi.ieeecomputersociety.org/10.1109/IV.2007.66},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Information Visualisation, International Conference on
TI - How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization
SN - 1550-6037
SP382
EP394
A1 - Ralph Lengler,
PY - 2007
KW - null
VL - 0
JA - Information Visualisation, International Conference on
ER -
 
Ralph Lengler, University of Lugano
Research on the interplay of cognition and effect in the interpretation of visuals has made significant theoretical advances. This literature review highlights three themes which have emerged in advertising research. First it looks at the determinants constituting and influencing ?likeability?- the best predictor of advertisement effectiveness. Second it presents evidence how emotional advertising frames and shapes perception and how it could influence persuasion. Finally it discusses the role of ?coauthoring? in the interpretation of visuals and how it does affect persuasion over the emotional route.
Citation:
Ralph Lengler, "How to Induce the Beholder to Persuade Himself: Learning from Advertising Research for Information Visualization," iv, pp.382-394, 11th International Conference Information Visualization (IV '07), 2007
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