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Fifth International Conference on Information Technology: New Generations (itng 2008)
Embedding a Corporate Blogging System in the CRM Solutions
April 07-April 09
ISBN: 978-0-7695-3099-4
ASCII Text
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Narjes Sharif Razavian, Fattaneh Taghiyareh, "Embedding a Corporate Blogging System in the CRM Solutions," Information Technology: New Generations, Third International Conference on, pp. 1301-1302, Fifth International Conference on Information Technology: New Generations (itng 2008), 2008.
 
 
BibTex
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@article{ 10.1109/ITNG.2008.38,
author = {Narjes Sharif Razavian and Fattaneh Taghiyareh},
title = {Embedding a Corporate Blogging System in the CRM Solutions},
journal ={Information Technology: New Generations, Third International Conference on},
volume = {0},
year = {2008},
isbn = {978-0-7695-3099-4},
pages = {1301-1302},
doi = {http://doi.ieeecomputersociety.org/10.1109/ITNG.2008.38},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Information Technology: New Generations, Third International Conference on
TI - Embedding a Corporate Blogging System in the CRM Solutions
SN - 978-0-7695-3099-4
SP1301
EP1302
A1 - Narjes Sharif Razavian,
A1 - Fattaneh Taghiyareh,
PY - 2008
KW - Customer Relationship Management Systems
KW - Information Technology
KW - Corporate blogging
VL - 0
JA - Information Technology: New Generations, Third International Conference on
ER -
 
Corporate blogging is a new one-to-one communication method that increases company’s transparency, and customer feedback and trust. The purpose of this paper is to present a solution to embed a corporate blogging system in the customer relationship management systems. Our blogging system categorizes the comments and entries based on automatically detected meta-data, and each of the comments of the proposed categories enters the appropriate functions of the CRM. This close integration provides higher efficiency and effectiveness to the corporation.
Index Terms:
Customer Relationship Management Systems, Information Technology, Corporate blogging
Citation:
Narjes Sharif Razavian, Fattaneh Taghiyareh, "Embedding a Corporate Blogging System in the CRM Solutions," itng, pp.1301-1302, Fifth International Conference on Information Technology: New Generations (itng 2008), 2008
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