Success or failure of any mGovernment mobile service project is decided by the effectiveness of the service itself. This paper is one of a series of four papers investigating mobile user needs in a current research project that endeavours to measure the effectiveness of mGovernment services. In order to achieve as precise a measurement as possible, mobile services are analysed from the perspective of the mGovernment users. Mobile-user-centric mGovernment makes satisfying citizen and business needs the centrepiece in its planning so as to create communities of networked users, not just portals, for individual users. Hence, this paper analyses part of a real-world opinion survey, extracting facts that are used as metrics to measure the effectiveness of existing or proposed mServices.