In this paper we present our vision of establishing self-coordination as the dominant paradigm of operation of future embedded computing environments. This vision is looked at from three different points of view. First of all techniques to model self-coordinating distributed systems in an adequate manner and algorithmic techniques for such systems are discussed. Then the principle of self-coordination is applied to build proper system structures. In a next step such objects are enabled to communicate. Again the potential of self-coordination, now applied to the communication infrastructures is studied. Some proper examples are used to illustrate the approaches and the potentials of self-coordination.