The amount of capital investment made by Chinese government on e-learning is on the rise annually. The value generated from these investments has attracted the great attention in the entire society. However, e-learning’s output values often exist as a form of non-market values with uncertainty and there are few evaluation methods at present. It is important to find an effective and reasonable approach to e-learning value assessment. In this paper, the features of e-learning as a kind of public product are analyzed, and a general economic model of users’ WTP (willingness to pay) is set up on the basis of alternation between traditional processes in education and e-learning then a brand new non-market value estimation method and its operational procedures are brought up . Finally, a case of WTP on e-recourse pools is given.