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2008 International Symposium on Electronic Commerce and Security
Research on Influencing Factors of Consumer Initial Trust Based on Mobile Commerce
August 03-August 05
ISBN: 978-0-7695-3258-5
ASCII Text
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Zhihong Li, Minxia Li, "Research on Influencing Factors of Consumer Initial Trust Based on Mobile Commerce," Electronic Commerce and Security, International Symposium, pp. 263-267, 2008 International Symposium on Electronic Commerce and Security, 2008.
 
 
BibTex
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@article{ 10.1109/ISECS.2008.95,
author = {Zhihong Li and Minxia Li},
title = {Research on Influencing Factors of Consumer Initial Trust Based on Mobile Commerce},
journal ={Electronic Commerce and Security, International Symposium},
volume = {0},
year = {2008},
isbn = {978-0-7695-3258-5},
pages = {263-267},
doi = {http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.95},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Electronic Commerce and Security, International Symposium
TI - Research on Influencing Factors of Consumer Initial Trust Based on Mobile Commerce
SN - 978-0-7695-3258-5
SP263
EP267
A1 - Zhihong Li,
A1 - Minxia Li,
PY - 2008
KW - Mobile commerce
KW - Online trust
KW - Initial trust
KW - Influencing factors
VL - 0
JA - Electronic Commerce and Security, International Symposium
ER -
 
Mobile commerce is the significant development of E-commerce. While consumer trust has become the bottleneck of the development of e-commerce, it is also becoming the major obstacle of mobile commerce. In this paper, we discuss the influencing factors of consumer initial trust in mobile commerce based on discussing the foundation of trust, the formation process of online trust and the characteristics of mobile commerce trust. Meanwhile, some corresponding strategies are provided in this paper to build consumer initial trust in M-commerce.
Index Terms:
Mobile commerce, Online trust, Initial trust, Influencing factors
Citation:
Zhihong Li, Minxia Li, "Research on Influencing Factors of Consumer Initial Trust Based on Mobile Commerce," isecs, pp.263-267, 2008 International Symposium on Electronic Commerce and Security, 2008
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