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2008 International Symposium on Electronic Commerce and Security
An Opponent's Negotiation Behavior Model to Facilitate Buyer-seller Negotiations in Supply Chain Management
August 03-August 05
ISBN: 978-0-7695-3258-5
Buyer-seller negotiation is an interactive process so that the outcome is not only determined by an agent’s own tactics but also influenced by his opponent’s choices. Therefore, retrieving the knowledge of the opponent to simulate the opponent’s possible actions can increase the payoffs. An ANN_based Opponent’s negotiation behavior model (OpNBM) is proposed. It consists of two basic negotiation behaviors: Bid_Evaluation simulates the negotiator’s utility function, and Bid_Generation simulates the concession strategy. Furthermore, by observing the changes of the opponent during the actual bargaining process, the agent keeps adjusting the OpNBM with increase of the negotiation rounds. Several experiments have shown that the OpNBM can help agents to better prepare for the negotiation and achieve a better outcome.
Index Terms:
Supply Chain Management, Buyer-seller Negotiation, Opponent's Behavior Model (OpNBM), Artificial Neural Network
Citation:
Fang Fang, Ye Xin, Xia Yun, Xu Haitao, "An Opponent's Negotiation Behavior Model to Facilitate Buyer-seller Negotiations in Supply Chain Management," isecs, pp.582-587, 2008 International Symposium on Electronic Commerce and Security, 2008
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