2008 International Symposium on Electronic Commerce and Security
Design of Customer Relationship Management Systems Based on Data Mining
August 03-August 05
ISBN: 978-0-7695-3258-5
As a new type of data processing tool, data mining technology plays an important role in dealing with massive data, transforming data into valuable information, assisting enterprises in effective CRM decision-making and other aspects. On the basis of detailed analysis of the existing CRM structure, a new design scheme of customer relationship management systems based on data mining is presented and the design details of which are illustrated in detail.