Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation

I
ISECS
2008
2008 International Symposium on Electronic Commerce and Security
Abstract - Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation

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2008 International Symposium on Electronic Commerce and Security

August 03-August 05

ISBN: 978-0-7695-3258-5

	ASCII Text	x
	Jinsong Gao, Jinhui Xu, Zibo Zhou, Zhuojun Li, "Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation," Electronic Commerce and Security, International Symposium, pp. 679-682, 2008 International Symposium on Electronic Commerce and Security, 2008.

	BibTex	x
	@article{ 10.1109/ISECS.2008.181, author = {Jinsong Gao and Jinhui Xu and Zibo Zhou and Zhuojun Li}, title = {Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation}, journal ={Electronic Commerce and Security, International Symposium}, volume = {0}, year = {2008}, isbn = {978-0-7695-3258-5}, pages = {679-682}, doi = {http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.181}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Electronic Commerce and Security, International Symposium TI - Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation SN - 978-0-7695-3258-5 SP679 EP682 A1 - Jinsong Gao, A1 - Jinhui Xu, A1 - Zibo Zhou, A1 - Zhuojun Li, PY - 2008 KW - mobile commerce KW - Customer Satisfaction KW - evaluation KW - fuzzy comprehensive evaluation VL - 0 JA - Electronic Commerce and Security, International Symposium ER -

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.181

This paper constructs 3-level evaluation model based on ACSI model and confirm the attribute weights by the means of entropy weight method, then compute the overall customer satisfaction index making use of fuzzy comprehensive evaluation method and illustrate the method by an empirical investigation. Results provide policymakers with insights into consumers' mental perception for M-commerce.

Index Terms:

mobile commerce, Customer Satisfaction, evaluation, fuzzy comprehensive evaluation

Citation:

Jinsong Gao, Jinhui Xu, Zibo Zhou, Zhuojun Li, "Customer Satisfaction Evaluation for Mobile Commerce Based on Fuzzy Comprehensive Evaluation," isecs, pp.679-682, 2008 International Symposium on Electronic Commerce and Security, 2008

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