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2008 International Symposium on Electronic Commerce and Security
Research of C2C E-Business Trust Evaluation Model Based on Entropy Method
August 03-August 05
ISBN: 978-0-7695-3258-5
ASCII Text
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Limao Yang, Xuan Tang, "Research of C2C E-Business Trust Evaluation Model Based on Entropy Method," Electronic Commerce and Security, International Symposium, pp. 599-602, 2008 International Symposium on Electronic Commerce and Security, 2008.
 
 
BibTex
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@article{ 10.1109/ISECS.2008.135,
author = {Limao Yang and Xuan Tang},
title = {Research of C2C E-Business Trust Evaluation Model Based on Entropy Method},
journal ={Electronic Commerce and Security, International Symposium},
volume = {0},
year = {2008},
isbn = {978-0-7695-3258-5},
pages = {599-602},
doi = {http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.135},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Electronic Commerce and Security, International Symposium
TI - Research of C2C E-Business Trust Evaluation Model Based on Entropy Method
SN - 978-0-7695-3258-5
SP599
EP602
A1 - Limao Yang,
A1 - Xuan Tang,
PY - 2008
KW - null
VL - 0
JA - Electronic Commerce and Security, International Symposium
ER -
 
With the development of e-business, especially the rapid growth of C2C market, transaction trust arouses more and more scholar’s interest. Based on the analysis of the factors affecting the transactions in C2C e-business, this article carried out the classification according to time order, and built an trust index system of C2C e-business, then established an trust evaluation model in C2C e-business by using fuzzy comprehensive evaluation method and entropy method. Finally this evaluation model was tested in an example, and it was proved that the model could be used to evaluate the trust status of C2C trading platform objectively.
Citation:
Limao Yang, Xuan Tang, "Research of C2C E-Business Trust Evaluation Model Based on Entropy Method," isecs, pp.599-602, 2008 International Symposium on Electronic Commerce and Security, 2008
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