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2008 International Symposium on Electronic Commerce and Security
Knowledge and Trust in E-consumers' Online Shopping Behavior
August 03-August 05
ISBN: 978-0-7695-3258-5
ASCII Text
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Jui-Chin Jiang, Chun-An Chen, Chih-Chien Wang, "Knowledge and Trust in E-consumers' Online Shopping Behavior," Electronic Commerce and Security, International Symposium, pp. 652-656, 2008 International Symposium on Electronic Commerce and Security, 2008.
 
 
BibTex
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@article{ 10.1109/ISECS.2008.117,
author = {Jui-Chin Jiang and Chun-An Chen and Chih-Chien Wang},
title = {Knowledge and Trust in E-consumers' Online Shopping Behavior},
journal ={Electronic Commerce and Security, International Symposium},
volume = {0},
year = {2008},
isbn = {978-0-7695-3258-5},
pages = {652-656},
doi = {http://doi.ieeecomputersociety.org/10.1109/ISECS.2008.117},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
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TY - CONF
JO - Electronic Commerce and Security, International Symposium
TI - Knowledge and Trust in E-consumers' Online Shopping Behavior
SN - 978-0-7695-3258-5
SP652
EP656
A1 - Jui-Chin Jiang,
A1 - Chun-An Chen,
A1 - Chih-Chien Wang,
PY - 2008
KW - Trust
KW - Knowledge
KW - Online Shopping
KW - E-consumer
VL - 0
JA - Electronic Commerce and Security, International Symposium
ER -
 
Consumer trust is a critical enabler to the success of online retailing and knowledge is one important factor influencing the level of trust. However, there is no consensus on the relationship between knowledge and trust. Some studies argued a negative relationship between knowledge and trust while the others argued positive. This study discussed the relationship between knowledge, trust in online shopping, and the intention to go shopping online. The results revealed that knowledge is positively associated with trust and online shopping activities. In other words, people who know more about online shopping will trust and go shopping more online. Online retailing practice should make the public knowledgeable about online transaction security mechanisms to build users’ trust in online shopping.
Index Terms:
Trust, Knowledge, Online Shopping, E-consumer
Citation:
Jui-Chin Jiang, Chun-An Chen, Chih-Chien Wang, "Knowledge and Trust in E-consumers' Online Shopping Behavior," isecs, pp.652-656, 2008 International Symposium on Electronic Commerce and Security, 2008
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