SOA4All will help to realize a world where billions of parties are exposing and consuming services via advanced Web technology. The outcome of the project will be a comprehensive framework and infrastructure that integrates four complimentary paradigm-shifting technical advances into a coherent and domain independent service delivery platform: Web principles and technology as the underlying infrastructure for the integration of services at a world wide scale; Web 2.0 as a means to structure human-machine cooperation in an efficient and cost effective manner; Semantic Web technology as a means to abstract from syntax to semantics as required for meaningful service discovery; and context management as a way to process in a machine understandable way user needs that facilitate the customization of existing services for the needs of users.