MPEG-2 is the most widely digital video-encoding standard in use nowadays. It is being widely used in the development and deployment of digital TV services, DVD and video-on-demand services. However, recent developments have given birth to the H. 264/AVC, offering better bandwidth to video quality ratios than MPEG2. It is expected that the H. 264/AVC will take over the digital video market, replacing the use ofMPEG-2 in most digital video applications. The complete migration to the new video-coding algorithm will take several years given the wide scale use ofMPEG-2 in the market place today. This creates an important need for transcoding technologies for converting the large volume of existent video material from the MPEG-2 into the H. 264 format and vice versa. However, given the significant differences between the MPEG-2 and the H. 264 encoding algorithms, the transcoding process of such systems is much more complex to other heterogeneous video transcoding processes. In this paper, we introduce and evaluate a novel intra-frame prediction algorithm to be used as part of a high efficient MPEG-2 to H. 264 transcoder. Our evaluation results show that the proposed algorithm considerable reduces the complexity involved in the intra-frame prediction: a key operation in the transcoding process.