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International Conference on the Management of Mobile Business (ICMB 2007)
Toronto, Ontario, Canada
July 09-July 11
ISBN: 0-7695-2803-1
Yousuf S. AlHinai, University of Melbourne, Australia
Sherah Kurnia, University of Melbourne, Australia
Robert B. Johnston, University of Melbourne, Australia
Using mobile commerce services, users can send/receive emails, download music/graphics/animations, play games, trade stocks, book tickets, find friends, conduct financial and banking transactions and so on. A distinguishing factor of m-commerce services is the ability to perform tasks anywhere, anytime. Given such uniqueness, it has been a huge success in terms of adoption by individuals in some markets like Japan, while, surprisingly, not as flourishing in others such as the USA and Australia.
Citation:
Yousuf S. AlHinai, Sherah Kurnia, Robert B. Johnston, "Adoption of Mobile Commerce Services by Individuals: A Meta-Analysis of the," icmb, pp.62, International Conference on the Management of Mobile Business (ICMB 2007), 2007
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