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International Conference on the Management of Mobile Business (ICMB 2007)
Solutions Drawn from Australian Case Studies in Mobile Commerce
Toronto, Ontario, Canada
July 09-July 11
ISBN: 0-7695-2803-1
ASCII Text
x 
 
Jonathan O'Donnell, "Solutions Drawn from Australian Case Studies in Mobile Commerce," Mobile Business, International Conference on, pp. 20, International Conference on the Management of Mobile Business (ICMB 2007), 2007.
 
 
BibTex
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@article{ 10.1109/ICMB.2007.59,
author = {Jonathan O'Donnell},
title = {Solutions Drawn from Australian Case Studies in Mobile Commerce},
journal ={Mobile Business, International Conference on},
volume = {0},
year = {2007},
isbn = {0-7695-2803-1},
pages = {20},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2007.59},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Mobile Business, International Conference on
TI - Solutions Drawn from Australian Case Studies in Mobile Commerce
SN - 0-7695-2803-1
SP
EP
A1 - Jonathan O'Donnell,
PY - 2007
KW - null
VL - 0
JA - Mobile Business, International Conference on
ER -
 
Jonathan O'Donnell, RMIT University, Melbourne, Australia

Drawing on 16 case studies of Australian organizations, across seven industry sectors, we explore the issues involved in implementing mobile commerce and describe some of the solutions adopted by organizations.

Faced with a number of technical, legal and organizational issues, the organizations developed a range of innovative solutions including: ensuring that there is a clear organizational cost-saving in addition to any benefit to customers; conducting trials to understand the complexities of the law; building on existing experience; finding a niche market; providing extensive training and support; and reviewing existing business procedures.

Citation:
Jonathan O'Donnell, "Solutions Drawn from Australian Case Studies in Mobile Commerce," icmb, pp.20, International Conference on the Management of Mobile Business (ICMB 2007), 2007
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