This study identifies the critical issues that will determine the future of radio frequency identification (RFID) and the likelihood of each issue being solved within the next two years. Results indicate that standardization is the most important issue and standardization is also the issue most likely to be solved within the next two years. System costs, business process reengineering, and integration also ranked high in importance. Privacy, lack of RFID-skilled professionals, and data warehousing were ranked low in importance for the future of RFID.