With the development of modern communication technology, the mobile communication market has grown impressively in China. China Mobile and China Unicom have set up the largest mobile communication networks in the world. Concurrently, the number of Chinese short message service (SMS) user has been increased rapidly in recent 10 years. This huge customer infrastructure means immensurable market potential.

The SMS-based restaurant recommendation is one of such services with potential market in China. With the promotion of their living level, more and more Chinese people spend their spare time on exciting trips to experience different custom and culture, especially the splendid catering culture in China. Therefore, they are most interested in where they can enjoy their favorite food while traveling in an unfamiliar city, which brings new commercial opportunities.