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2006 International Conference on Mobile Business
Traveling from B2B to B2C: Piloting a Moblog Service for Tourists
Copenhagen, Denmark
June 26-June 27
ISBN: 0-7695-2595-4
ASCII Text
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Petteri Repo, Kaarina Hyvonen, Mika Saastamoinen, "Traveling from B2B to B2C: Piloting a Moblog Service for Tourists," Mobile Business, International Conference on, pp. 16, 2006 International Conference on Mobile Business, 2006.
 
 
BibTex
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@article{ 10.1109/ICMB.2006.46,
author = {Petteri Repo and Kaarina Hyvonen and Mika Saastamoinen},
title = {Traveling from B2B to B2C: Piloting a Moblog Service for Tourists},
journal ={Mobile Business, International Conference on},
volume = {0},
year = {2006},
isbn = {0-7695-2595-4},
pages = {16},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2006.46},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Mobile Business, International Conference on
TI - Traveling from B2B to B2C: Piloting a Moblog Service for Tourists
SN - 0-7695-2595-4
SP
EP
A1 - Petteri Repo,
A1 - Kaarina Hyvonen,
A1 - Mika Saastamoinen,
PY - 2006
KW - null
VL - 0
JA - Mobile Business, International Conference on
ER -
 
Petteri Repo, National Consumer Research Centre, Finland
Kaarina Hyvonen, National Consumer Research Centre, Finland
Mika Saastamoinen, National Consumer Research Centre, Finland
Developing new types of popular mobile services has turned out to be a challenging exercise. Our study examines the development of a business-to-business (B2B) mobile service into a business-to-consumer (B2C) service, in this case a moblog service for tourists. We focus on how the product development process can be enhanced and redirected through active user involvement. We came across a number of commercially important issues in this pilot study. Our experiences indicate that user involvement can be a fruitful albeit demanding operation for product developers. Interaction between product developers and users prompted changes in product development.
Citation:
Petteri Repo, Kaarina Hyvonen, Mika Saastamoinen, "Traveling from B2B to B2C: Piloting a Moblog Service for Tourists," icmb, pp.16, 2006 International Conference on Mobile Business, 2006
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