Traveling from B2B to B2C: Piloting a Moblog Service for Tourists

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2006 International Conference on Mobile Business

Copenhagen, Denmark

June 26-June 27

ISBN: 0-7695-2595-4

	ASCII Text	x
	Petteri Repo, Kaarina Hyvonen, Mika Saastamoinen, "Traveling from B2B to B2C: Piloting a Moblog Service for Tourists," Mobile Business, International Conference on, pp. 16, 2006 International Conference on Mobile Business, 2006.

	BibTex	x
	@article{ 10.1109/ICMB.2006.46, author = {Petteri Repo and Kaarina Hyvonen and Mika Saastamoinen}, title = {Traveling from B2B to B2C: Piloting a Moblog Service for Tourists}, journal ={Mobile Business, International Conference on}, volume = {0}, year = {2006}, isbn = {0-7695-2595-4}, pages = {16}, doi = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2006.46}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Mobile Business, International Conference on TI - Traveling from B2B to B2C: Piloting a Moblog Service for Tourists SN - 0-7695-2595-4 SP EP A1 - Petteri Repo, A1 - Kaarina Hyvonen, A1 - Mika Saastamoinen, PY - 2006 KW - null VL - 0 JA - Mobile Business, International Conference on ER -

Petteri Repo, National Consumer Research Centre, Finland

Kaarina Hyvonen, National Consumer Research Centre, Finland

Mika Saastamoinen, National Consumer Research Centre, Finland

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2006.46

Developing new types of popular mobile services has turned out to be a challenging exercise. Our study examines the development of a business-to-business (B2B) mobile service into a business-to-consumer (B2C) service, in this case a moblog service for tourists. We focus on how the product development process can be enhanced and redirected through active user involvement. We came across a number of commercially important issues in this pilot study. Our experiences indicate that user involvement can be a fruitful albeit demanding operation for product developers. Interaction between product developers and users prompted changes in product development.

Citation:

Petteri Repo, Kaarina Hyvonen, Mika Saastamoinen, "Traveling from B2B to B2C: Piloting a Moblog Service for Tourists," icmb, pp.16, 2006 International Conference on Mobile Business, 2006

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