Technological convergence, digitalization of contents, alongside with the miniaturization of the devices have rendered the mobile phone a powerful instrument in the hand of the end-costumer. Moreover, an even greater effect has been provoked in the supply side of the market. In fact, operators urge to pay attention to the market for complementary assets. We argue in this paper that, in light of the recent innovations, the mobile telecommunication market has become a two-sided market, and that the mobile network operators should reshape their competitive behavior accordingly.