2006 International Conference on Mobile Business Mobile Technologies and the Value Chain: Participants, Activities and Value Creation Copenhagen, Denmark June 26-June 27 ISBN: 0-7695-2595-4
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2006.35
Mobile business (m-Business) has the potential to provide value to the modern organization throughout its primary and support activities, by enhancing the many types of interactions that take place between employees, customers and systems. This paper presents a business-centric model of mobile interactions and further explores these interactions across organizational activities within the framework of Porter?s value chain. Several illustrative real-world examples are outlined to demonstrate how mobile technologies are deployed within organizations. Finally, a discussion is provided for the expected benefits and relevant concerns of using mobile technologies within organizations.
Citation:
Constantinos Coursaris, Khaled Hassanein, Milena Head, "Mobile Technologies and the Value Chain: Participants, Activities and Value Creation," icmb, pp.8, 2006 International Conference on Mobile Business, 2006 Usage of this product signifies your acceptance of the Terms of Use. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||