2006 International Conference on Mobile Business
Lessons in business model development from early mobile Internet services in Japan
Copenhagen, Denmark
June 26-June 27
ISBN: 0-7695-2595-4
The author summarizes the lessons learned in the 6-year evolution in the mobile Internet business development in Japan. The lessons about telephony/Internet service development characteristics, a spiral service evolution pattern, and mobile content business model development are studied from a retrospective view on the mobile business evolution. Based on the basic mobile interaction model, the author describes implications for the future mobile business model development.