2006 International Conference on Mobile Business Exploring the Critical Success Factors for Mobile Commerce Copenhagen, Denmark June 26-June 27 ISBN: 0-7695-2595-4
DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2006.15
The main purpose of this paper is to explore and identify the key factors for successfully implementing mobile commerce in businesses. We first provide an end-user perspective of mobile commerce and then a value-add-based acceptance model is proposed based on the analysis. A set of factors, which is deemed to positively affect the success, was identified, and a theoretical framework of CSF is presented.
Citation:
Haiqi Feng, Tamara Hoegler, Wolffried Stucky, "Exploring the Critical Success Factors for Mobile Commerce," icmb, pp.40, 2006 International Conference on Mobile Business, 2006 Usage of this product signifies your acceptance of the Terms of Use. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||