There is a gap between mobile Operators and content Publishers, hindering established small and medium sized publishers to enter the mobile market despite its commercial potential. A Mobile Operator Publishing and Entertainment Platform enables the creation of a new category of mobile service called a mobile magazine. An m-Mag (mobile magazine) is a next generation mobile publishing serivce that is made available from a mobile operator's portal, that is integrated with value added mobile data services and that uses the operator's billing capabilities to charge consumers for access to the magazine. Using Parlay/OSA as an open approach, the m-Mag platform can integrate into an operator's network using standardised APIs and is portable across different operator networks.