A primary difficulty when researching mobile entertainment is that of definition. It is recognized that, as mobile entertainment is a social and commercial process as well as a technical one, a diversity of other definitions for mobile entertainment is held by numerous industry producers, manufacturers and end consumers as well as researchers of different background. This paper presents a framework to examine mobile entertainment from multiple points of views concerning the service, network and device related sectors. This allows future research to be conducted with the clarity of distinguishing mobile entertainment services of different domains. The paper also tries to collate and rationalize possibilities and restrictions of existing and emerging mobile entertainment technologies with respect to this framework. The paper explores a number of scenarios to reflect the understanding on the value web. This paper serves as foundation for further studies concerning factors influencing adoption of mobile entertainment in Malaysia.