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International Conference on Mobile Business (ICMB'05)
Merchant Adoption of Mobile Payment Systems
Sydney, Australia
July 11-July 13
ISBN: 0-7695-2367-6
Niina Mallat, Helsinki School of Economics
Virpi Kristiina Tuunainen, Helsinki School of Economics
Wide enough acceptance and adoption of mobile payment technologies and systems is a prerequisite for consumer adoption of many, if not most, mobile commerce services. Based on the innovation diffusion theory of Rogers (1995) we present results from two, concurrent sets of empirical data on merchant adoption of mobile payment systems. In addition to the potential advantages of mobile payments we also identified several barriers to their adoption, most clearly in four categories: relative advantage, compatibility, complexity and costs.
Citation:
Niina Mallat, Virpi Kristiina Tuunainen, "Merchant Adoption of Mobile Payment Systems," icmb, pp.347-353, International Conference on Mobile Business (ICMB'05), 2005
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