Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance

I
ICMB
2005
International Conference on Mobile Business (ICMB'05)
Abstract - Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance

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International Conference on Mobile Business (ICMB'05)

Sydney, Australia

July 11-July 13

ISBN: 0-7695-2367-6

	ASCII Text	x
	ThaeMin Lee, JongKun Jun, "Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance," Mobile Business, International Conference on, pp. 255-261, International Conference on Mobile Business (ICMB'05), 2005.

	BibTex	x
	@article{ 10.1109/ICMB.2005.31, author = {ThaeMin Lee and JongKun Jun}, title = {Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance}, journal ={Mobile Business, International Conference on}, volume = {0}, year = {2005}, isbn = {0-7695-2367-6}, pages = {255-261}, doi = {http://doi.ieeecomputersociety.org/10.1109/ICMB.2005.31}, publisher = {IEEE Computer Society}, address = {Los Alamitos, CA, USA}, }

	RefWorks Procite/RefMan/Endnote	x
	TY - CONF JO - Mobile Business, International Conference on TI - Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance SN - 0-7695-2367-6 SP255 EP261 A1 - ThaeMin Lee, A1 - JongKun Jun, PY - 2005 KW - null VL - 0 JA - Mobile Business, International Conference on ER -

ThaeMin Lee, Dongseo University

JongKun Jun, Hankuk University of Foreign Studies

DOI Bookmark: http://doi.ieeecomputersociety.org/10.1109/ICMB.2005.31

We propose contextual perceived usefulness (CPU) as a new construct that reflects mobile commerce (MC)-specific features. By adding CPU to the technology acceptance model (TAM), this study extends the applicability of the TAM in MC context.

The empirical results support the extended TAM in explaining consumers? behavioral intentions to use MC. The implications of this work to both researchers and practitioners are discussed.

Citation:

ThaeMin Lee, JongKun Jun, "Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance," icmb, pp.255-261, International Conference on Mobile Business (ICMB'05), 2005

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