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International Conference on Mobile Business (ICMB'05)
The Impact of Wireless Field Force Automation on New Zealand Trade Services Organizations
Sydney, Australia
July 11-July 13
ISBN: 0-7695-2367-6
Douglas Innes, University of Wellington
Stuart J. Barnes, University of East Anglia
Eusebio Scornavacca, University of Wellington
Wireless and mobile technologies are changing the way that many organizations operate and do business. Mobile B2E solutions, especially field force automation, have been widely adopted throughout the planet. This paper investigates the impact of wireless field force automation on two New Zealand trade services organizations. The findings demonstrate that wireless technologies can enhance the benefits of traditional field force automation. The paper concludes with recommendations for future practice and research.
Citation:
Douglas Innes, Stuart J. Barnes, Eusebio Scornavacca, "The Impact of Wireless Field Force Automation on New Zealand Trade Services Organizations," icmb, pp.49-55, International Conference on Mobile Business (ICMB'05), 2005
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