Interactive entertainment permits users to participate actively. In this paper, we consider the importance of cinematic presentation in internet-based interactive entertainment. We propose that a tool for the artistic and technical representation of presentation-layer demands of interactive entertainment already exists: a system called Director Notation. This system can provide the ability for the creation of artistically significant, adaptive, context sensitive, interactive, actionable multimedia content. In the work that has been presented so far on Director Notation, the applications that are considered target the professional film director in his filming activities to produce better results, or consider the "Artificial Intelligence" possibilities of exploiting a knowledge model of film directing. In this paper, we aim to create a connection to the domain of interactive entertainment, showing that this application area can achieve highly promising improvements by exploiting the suggested technology combination.