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Second International Conference on Internet and Web Applications and Services (ICIW'07)
Factors Affecting e-Tailing Website Effectiveness: An Indian Perspective
Morne, Mauritius
May 13-May 19
ISBN: 0-7695-2844-9
ASCII Text
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Ankit Sharma, Yatendra Kumar Singhal, Dhawal Makhija, Anuj Kumar Goyal, Naman Agarwal, Arti Bakhshi, "Factors Affecting e-Tailing Website Effectiveness: An Indian Perspective," Internet and Web Applications and Services, International Conference on, pp. 41, Second International Conference on Internet and Web Applications and Services (ICIW'07), 2007.
 
 
BibTex
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@article{ 10.1109/ICIW.2007.33,
author = {Ankit Sharma and Yatendra Kumar Singhal and Dhawal Makhija and Anuj Kumar Goyal and Naman Agarwal and Arti Bakhshi},
title = {Factors Affecting e-Tailing Website Effectiveness: An Indian Perspective},
journal ={Internet and Web Applications and Services, International Conference on},
volume = {0},
year = {2007},
isbn = {0-7695-2844-9},
pages = {41},
doi = {http://doi.ieeecomputersociety.org/10.1109/ICIW.2007.33},
publisher = {IEEE Computer Society},
address = {Los Alamitos, CA, USA},
}
 
 
RefWorks Procite/RefMan/Endnote
x 
 
TY - CONF
JO - Internet and Web Applications and Services, International Conference on
TI - Factors Affecting e-Tailing Website Effectiveness: An Indian Perspective
SN - 0-7695-2844-9
SP
EP
A1 - Ankit Sharma,
A1 - Yatendra Kumar Singhal,
A1 - Dhawal Makhija,
A1 - Anuj Kumar Goyal,
A1 - Naman Agarwal,
A1 - Arti Bakhshi,
PY - 2007
KW - a framework on online consumer behavior
KW - B2C
KW - e-commerce
KW - e-tailing
KW - internet marketing
KW - website effectiveness.
VL - 0
JA - Internet and Web Applications and Services, International Conference on
ER -
 
Ankit Sharma, Indian Institute of Information Technology and Management, India
Yatendra Kumar Singhal, Indian Institute of Information Technology and Management, India
Dhawal Makhija, Indian Institute of Information Technology and Management, India
Anuj Kumar Goyal, Indian Institute of Information Technology and Management, India
Naman Agarwal, Indian Institute of Information Technology and Management, India
Arti Bakhshi, University of Jammu, India
The Indian Retail Market is witnessing a revolution. The growth of internet has enabled the new retail format of the virtual retailer to emerge and forced the existing retailers to consider e-tailing model of retailing as well. A large number of consumers frequently use the Internet for shopping purposes but its? not clear what drives them to shop online. This study captures the important factors affecting the success and effectiveness of e-tailing sites to propose a unifying framework that could eventually guide research in this area and prove beneficial for e-tailers and e-marketers as well.
Index Terms:
a framework on online consumer behavior, B2C, e-commerce, e-tailing, internet marketing, website effectiveness.
Citation:
Ankit Sharma, Yatendra Kumar Singhal, Dhawal Makhija, Anuj Kumar Goyal, Naman Agarwal, Arti Bakhshi, "Factors Affecting e-Tailing Website Effectiveness: An Indian Perspective," iciw, pp.41, Second International Conference on Internet and Web Applications and Services (ICIW'07), 2007
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