In a content-based mass media industry model, the contents arise from objects of management to key factors driving the effective functioning of the management strategies implemented in the system. Content management platforms are required to be capable of dealing with uncertain, dynamic and individualized features of media content objects. Based on massive fundamental research and application development towards the needs of the rapidly reshaping Chinese digital media industry, we raise in this paper the content management architecture and application model that is experimented to be effective for information-based media organizations.